Automotive Marketing

Your Integrated Marketing Partner

  • Data for Informed Decision-Making
  • Transforming Raw Data into Actionable Intelligence

  • Build your brand with data-driven results

E-mail Marketing car

Take Control of Your Conversions & Sales with Digi Solutions

When it comes to automotive marketing solutions, Digi Solutions has been setting the pace since day one. We’ve been instrumental in helping numerous dealership partners not only broaden their horizons but also streamline their marketing funnels for optimal efficiency.

Our fully integrated automotive advertising agency doesn’t just focus on the sale; we plan for what comes after. Customer retention is our forte, and we possess the modern expertise and cutting-edge platforms necessary to help you excel in this aspect as well.

Driving Innovation, Propelling Satisfaction

Cutting-edge digital marketing solutions designed to boost your online presence and drive measurable results. From SEO to targeted social media campaigns, we have the expertise to help your business thrive in the digital landscape.

  • Maximize your website’s potential

  • Grow your Google visibility and dominate search rankings
  • Generate more leads and turn leads into dedicated customers

Automotive Marketing - Car
Automotive Marketing - Dealership


Navigating the Road to Automotive Marketing Success: Steady & Sustainable

The journey to dominating automotive sales, both locally and beyond, can be a lengthy one. Wouldn’t it be fantastic if you could illuminate the path ahead, allowing you to navigate every twist and turn with clarity and precision? In other words, the reality is, building an integrated automotive advertising strategy requires time, dedication, and a team of seasoned experts.

  • Data-Driven Advertising: Implement data-driven advertising strategies to target the right customers. Studies show that personalized advertising campaigns result in a 20% higher click-through rate and a 10% increase in conversion rates, driving a significant return on investment for automotive marketers.

  • Video Content Engagement: Invest in video content creation for your automotive marketing efforts. Videos have been found to generate 1,200% more shares on social media compared to text and images combined, increasing your chances of viral reach and customer engagement.

  • Mobile Optimization: Ensure your marketing materials are mobile-friendly. With mobile users accounting for 52% of website traffic, optimizing your automotive website for mobile can lead to a 50% higher chance of users staying on your site and exploring your vehicle inventory, ultimately boosting lead generation and sales.

  • Google Search Ads Conversion: Utilize Google Search Ads to target high-intent automotive buyers actively searching for vehicles. Our average CTR for Google Ads is 25%, making it a highly effective channel for driving conversions and sales in the automotive industry.

Digi Solutions adapts our dealer marketing solutions to meet your specific needs. As your dealership expands, you can seamlessly incorporate additional services into your strategy, enabling you to connect with a wider range of customers across multiple touchpoints. Altogether, you’ll extend your presence, establish authority, and witness a significant boost in conversions and sales!

Automotive Marketing - Sales
Automotive Marketing - Vehicle

Accelerate Your Dealership Organically

Using SEO (Search Engine Optimization) for automotive dealerships is crucial for attracting potential customers and increasing online visibility in a highly competitive market. Here’s how SEO can be specifically tailored for automotive dealerships:

  • Keyword Research: Conduct thorough keyword research to identify search terms and phrases that potential customers use when looking for vehicles, auto services, or related information. Focus on long-tail keywords, such as “used Honda Civic for sale in [city]” or “best auto repair shop near me,” to target specific customer queries.

  • Local SEO: Optimize the dealership’s website for local search queries by including location-specific keywords, creating location pages, and optimizing Google My Business listings. Ensure consistency of NAP (Name, Address, Phone Number) information across all online platforms to improve local search rankings.

  • On-Page Optimization: Optimize meta titles, meta descriptions, headings, and content on the dealership’s website to make it more search engine-friendly. Use relevant keywords naturally throughout the content, and ensure that each page provides valuable information for potential customers.

  • Content Creation: Create high-quality, engaging content that addresses the needs and interests of the dealership’s target audience. This can include blog posts, articles, videos, infographics, and buyer’s guides related to buying, owning, and maintaining vehicles.

  • Vehicle Listings Optimization: Optimize vehicle listings on the dealership’s website with detailed descriptions, high-quality images, and relevant keywords. Include key information such as make, model, year, mileage, price, and features to improve visibility in search results.

  • Mobile Optimization: Ensure that the dealership’s website is mobile-friendly and responsive, as a significant portion of automotive searches are performed on mobile devices. Mobile optimization improves user experience and can lead to higher search rankings.

  • Link Building: Earn high-quality backlinks from authoritative websites in the automotive industry to improve the dealership’s website authority and search engine rankings. This can be achieved through guest blogging, partnerships, sponsorships, and creating shareable content.

  • Social Media Integration: Integrate social media marketing efforts with SEO by sharing website content, engaging with followers, and promoting special offers or events. Social signals can indirectly impact search rankings and drive traffic to the dealership’s website.

  • Online Reviews Management: Encourage satisfied customers to leave positive reviews on platforms like Google My Business, Yelp, and Facebook. Respond promptly to reviews, both positive and negative, to demonstrate excellent customer service and build trust with potential customers.

  • Analytics and Monitoring: Monitor website traffic, keyword rankings, and other relevant metrics using tools like Google Analytics and Google Search Console. Analyze data regularly to identify areas for improvement and adjust SEO strategies accordingly.

By implementing these SEO strategies tailored for automotive dealerships, businesses can improve their online visibility, attract more qualified leads, and ultimately drive sales and service appointments.

Automotive Marketing - Interior
Automotive Marketing - Interior 2

Your Integrated Dealer Partner

Digi Solutions brings over 20 years of expertise in serving the automotive industry. Whether you’re managing a single dealership or a multi-location auto group, we have a deep understanding of the needs of both car buyers and dealerships to facilitate seamless transactions.

Discover the simplicity of crafting a cohesive advertising campaign spanning our comprehensive suite of integrated services. Digi Solutions serves as your all-in-one destination for automotive advertising solutions.

Let’s Get Started

Explore common questions and answers about Digi Solutions’ Automotive Marketing services to get a better understanding of how we can help your business thrive with data.